Dominic Dorsey
“I only seek to amplify Black love always, in all ways. All I want to know after every event is who was helped and how we can do better next time.” - Dominic Dorsey
The Herd Strategies social media theme for August is #BuildingBuzz, highlighting local influencers who have used their communication skills to build compelling platforms, develop brands, discuss important issues, and form personalized networks. This week we’re highlighting Dominic Dorsey, a community organizer who uses his love for the Black community to fuel real change.
A higher education administrator by day, Dominic’s identity as an activist is best reflected through his leadership within the community. Beginning during his undergraduate studies as the president of the IUPUI Black Student Union, he has been a powerful voice against injustice and systemic issues. After completing his undergrad, he went on to continuously organize rallies and protests against oppressive legislation. His passion for activism led to him forming many lasting connections that allowed him to create the social justice organization D.O.N.T. S.L.E.E.P. (Deconstructing Oppression Now Through Solidarity Liberation Empowerment Equity and Perseverance), which aims to battle and dismantle those systems of oppression that contribute to social injustice, both locally and nationally. Dominic also organizes four annual festivals (Melanin in May, Tha Block Party, Blacktoberfest and the Black Business Bazaar) to promote economic empowerment within the African American community and foster wellness, political engagement, arts and educational equity.
Dominic’s favorite way to build buzz is by utilizing Facebook as his central hub of information. “I know a lot of people are on Instagram and Twitter, but I don't feel those platforms are as dynamic to distribute all the information about the event I want to get out,” he commented. He builds individual websites dedicated to each event, where he can share information about both upcoming and past events. He also utilizes connections with the media, partnering with local news stations and media sponsors. Dominic also emphasized the value of physical handbills and face-to-face interactions, encouraging whoever will listen to join.
“Influencer” is not a title Dominic pursued, but his influence is unmistakable. Dominic shared that his efforts in community organizing came as a result of his frustrations with activism. Creating programs that celebrate his community and simultaneously provide resources, education and support have proven much more impactful than, in his words, “shouting at buildings where people weren’t compelled to listen.” He said, “I can strain my voice and exhaust my body venting anger at those who ignore the needs and oppression of my community, or I can work within my community to create pathways and platforms to position us to not need handouts or hand-ups from anyone but each other.” While a festival may not end injustice, the resulting impact on Black-owned businesses changes real lives. Dominic creates spaces of Black celebration amid an oppressive society, and we couldn’t be more grateful for all that he does.
To keep up with Dominic and his work, you can follow him on Facebook or visit his festival websites at ThaBlockParty, Blacktoberfest, and Melanin in May Festival.
