About Herd Strategies

Herd Strategies is a full-service advertising and public relations agency that specializes in crafting strategically sound and innovative marketing communications programs for African-American and Hispanic markets.

Unique to Herd Strategies is our ability to help our clients speak to the multicultural world where their brands live.  The world is full of firms talking about multicultural outreach.  Herd Strategies gets beyond the “chatter” of words with proven strategies for reaching multicultural audiences.  We are a women and minority-owned firm with a diverse team, dedicated to forging relationships with the organizations and people you want to know.  Through research and in-depth observations of target audiences, extraction of consumer insights and solid business acumen, we create strategies that get results.  We provide solid solutions that yield solid results by working with creative people from diverse backgrounds.

Our Services:

  • Brand Development and Positioning
  • Multi-cultural Marketing
  • Communications Training
  • Public Relations
  • Social Media
  • Media Buying and Placement


Mission Statement

The mission of Herd Strategies is to develop a connection with our clients’ brands for general and multicultural audiences. We provide results-oriented marketing and communications strategies designed to meet our clients’ objectives by providing strong marketing concepts and excellent customer service.